CASE STUDY / FMCG / Distribution

Purelay Water

Purelay Water delivers hygienically bottled water — and custom-branded bottles — to hotels, restaurants, cafés and events. Their premium positioning and bulk-distribution offer needed a web platform that communicates both, and converts.

Discuss your projectUK-registered. International engineering expertise.

EcommerceNext JSSEOBrandingAnalytics

01 / CONTEXT

The business behind the build.

Purelay Water is a premium mineral water distribution and custom branding company that delivers safe, hygienically bottled water — in 200ml, 500ml, and 1L sizes — to hotels, restaurants, cafés, events, and retail clients. Their standout offering is custom-branded bottles with personalised logos and labels, giving hospitality businesses a branded touch at every table.

With 10,000+ satisfied customers, 15+ years of industry experience, and 100% eco-friendly operations, Purelay combines purity with brand identity. Krapton delivered a clean, conversion-focused web platform that communicates their premium positioning and drives bulk distribution enquiries.

02 / THE APPROACH

From requirement to working experience.

Krapton delivered a clean, conversion-focused site presenting the custom-branding offer, bottle range (200ml/500ml/1L) and eco-friendly operations, engineered to drive bulk distribution enquiries.

The technologies listed above describe this project. For a similar UK engagement, we review your users, existing systems and delivery requirements before recommending an architecture.