D2C E-commerce
Zainab Essentials
Zainab Essentials hand-pours small-batch soy-wax candles — 12+ scents, 7-day curing, 45+ hour burn times — but needed a storefront that could turn browsers into buyers across direct consumers, wholesale partners and bespoke wedding-gifting clients.
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The business behind the build.
Zainab Essentials is a premium artisanal candle brand founded by Neha Saifi, crafting hand-poured, small-batch scented candles from 100% natural soy wax. With 12+ unique scents, a minimum 7-day curing process, and 45+ hour burn times, every candle is built to last and delight.
The brand serves direct consumers, wholesale partners, and bespoke gifting clients — including custom hand-lettered wedding favours. Krapton designed and developed their e-commerce storefront to convert browsers into buyers, with 500+ newsletter subscribers and growing D2C, B2B, and B2C revenue streams as proof of the results.
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From requirement to working experience.
Krapton designed and developed the brand's e-commerce storefront with conversion and SEO in focus, giving founder Zainab a store she can run herself while D2C, B2B and B2C revenue streams grow.
The technologies listed above describe this project. For a similar UK engagement, we review your users, existing systems and delivery requirements before recommending an architecture.
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The facts behind the build.
Client-stated facts and verifiable scope only.
- Newsletter subscribers
- 500+
- Scents merchandised online
- 12+
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What the client said.
“Krapton created a beautiful online store that truly reflects our brand.”
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Product screens from the project.
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About the Zainab Essentials project.
What did Krapton build for Zainab Essentials?
Krapton designed and developed the brand's e-commerce storefront with conversion and SEO in focus, giving founder Zainab a store she can run herself while D2C, B2B and B2C revenue streams grow.
Which technologies were used on Zainab Essentials?
Ecommerce, Shopify, SEO, D2C, Analytics. The stack was chosen for this project’s requirements; for a UK engagement we review your users, existing systems and delivery needs before recommending an architecture.
Can Krapton build something similar for a UK business?
Yes. The same engineering team delivers UK projects remotely, with contracts through Krapton IT Consultancy Ltd, a UK-registered company, quoted in GBP. Send a brief or book a consultation to discuss a comparable build.
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More from the portfolio.
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A similar challenge. Your own solution.
Tell us what you want to improve. We’ll help you shape the right scope, team and starting point.